Dina-Andreea VoronețchiiDina-Andreea

Graphic designer · Remote only

Visuals that sell before the copy does.

Explore the work Let’s talk

Vivienne Sabó fragrance on an olive podium, surrounded by white flowers and sculptural green forms — Vivienne Sabó / FragranceConcept · AI-assisted

6 yearsIndependent design & web work

50+Projects delivered since 2020

30+Landing pages

RO / RU / ENRomanian & Russian native · English B2

01 / Product art direction

Products, in a different light.

Studio-style product visuals generated with AI and finished by me. The Kerasys shot was made for a Moldovan store that sold the brand. The other three are self-initiated concepts using Vivienne Sabó products, not affiliated with or commissioned by the brand.

Vivienne Sabó fragrance bottle with a gold cap on an olive podium with white bellflowers and sage green spheres — 3:4 · Vivienne Sabó fragrance

Shampoo bottle tilted diagonally on a burgundy background, wrapped in a plum ribbon with lilac bellflowers — 4:5 · for a Moldovan retailer of the brand

Nude lip gloss tube coiled by pink octopus tentacles against smoky dark background — 4:5 · Vivienne Sabó lip gloss

Lips oil in a brown capsule with an open applicator, a swirl of cola with ice cubes and cherries around it — 4:5 · Vivienne Sabó lip oil

02 / Beauty campaigns

Bold graphic style, one idea per frame

Self-initiated concepts using Vivienne Sabó and Bonbone products. Not affiliated with or commissioned by the brand. Big type and flat color fields, built for fast scrolling on Meta and TikTok.

Lip balm ad on yellow: pink tube with watermelon print and a giant chrome bow, headline Soft power — 4:5 · Meta feed

Blush ad on turquoise: compact on a stack of coral rings, headline Blush out loud — 4:5 · Meta feed

Eyeliner ad on cream paper: huge black headline Draw your own rules beside a pink liner pen and a black brush stroke — 4:5 · Meta feed

Lip gloss ad on cobalt blue: close-up of glossy lips beside a nude gloss tube, headline Let your lips talk — 4:5 · Meta feed

Ad for a black mascara on a red background with oversized cream lettering, headline Look again — 3:4 · Meta feed

Vertical ad for two mascaras, black versus gold, yellow background with a blue tape label — 9:16 · Stories, Reels, TikTok

03 / Oral care campaign

Oral care: pick your daily duo

Self-initiated concept using SPLAT products. Not affiliated with or commissioned by the brand. Backgrounds and props generated with AI; layout and copy by me. Seven slides, one system: an opener that asks the viewer to choose, five mood slides with their own color worlds, and a save-and-share closer.

Slide 1 of 7: blue background, headline Pick your daily duo, five SPLAT toothpaste tubes on a yellow arc — 01/07 · 4:5

Slide 2 of 7: lavender toothpaste and blue toothbrush with lavender flowers, headline The slow start — 02/07 · 4:5

Slide 3 of 7: calcium toothpaste and teal toothbrush with coral and chrome shapes on blue, headline The clean slate — 03/07 · 4:5

Slide 4 of 7: whitening toothpaste and clear toothbrush with coffee beans and a coffee splash, headline The coffee crowd — 04/07 · 4:5

Slide 5 of 7: herbal toothpaste and teal toothbrush with sage leaves and chamomile, headline The fresh start — 05/07 · 4:5

Slide 6 of 7: sensitive toothpaste and blue toothbrush with pink poppies and blue sculptural shapes, headline The gentle routine — 06/07 · 4:5

Slide 7 of 7: yellow background, five numbered toothpaste tubes, headline Which duo is yours — 07/07 · 4:5

04 / Retouching & production

Drag to see the difference

Clean backgrounds, even light, and finished ads built from a single reference shot.

Retouched image of the toothpaste and toothbrush boxes on a clean light blue studio background

Original phone photo of a toothpaste box and a toothbrush box outdoors with a blurred green background

BeforeAfter

Retouching

Phone photos retouched in Adobe Photoshop into catalog-style images: distracting background removed, new neutral background, even light and color. Products shown for portfolio purposes only, not affiliated with or commissioned by the brands.

Perfume bottle with amber liquid cut out on a transparent background

Perfume bottle with amber liquid in the original photo with its background

BeforeAfter

Background removal

Cutouts on a transparent background: fine edges, glass and reflections kept, ready for any marketplace or banner. Sample product photos for portfolio purposes only, not affiliated with the brands.

From product shot to finished ad

Left: reference product shot. Right: the finished concept with a new background, lighting and layout.

Product shot of a blue cream jar with a white ribbed lid on a white background — Reference product shot

Finished ad for the cream jar on a glass podium over blue water — Finished concept

Product shot of a blue capsule essence bottle on a white background — Reference product shot

Finished ad for the essence bottle inside glass swirls on a lilac background — Finished concept

05 / Campaign adaptations

One concept, every placement

Self-initiated concepts using Atomy products. Not affiliated with or commissioned by the brand. Backgrounds and product visuals generated in Midjourney. Layout, composition and copy done by me in Figma. Work for one other client brand is covered by an NDA and cannot be shown; details on request.

Vertical 9:16 ad for a foam cleanser: foam swirl inside a glass arch, headline and two benefit chips — 9:16 · Stories, Reels, TikTok

Square 1:1 ad for a capsule essence inside a glass sphere with pearls and bubbles — 1:1 · Meta feed

Landscape 1.91:1 link ad for a hydrating cream: cream swoosh behind the jar on a glass podium — 1.91:1 · Link ad and retargeting

Carousel

06 / Web design & development

The pages the ads point to

Since 2020 I have designed and built them: layout, visuals, code, setup and ongoing support, with the copy written in-house.

30+

Landing pages

Offer pages with a single conversion goal: hero, benefits, proof, form. Built to match the campaign visuals.

E-commerce sites

Online shops from scratch: design, development, setup and support after launch.

15+

Corporate sites

Company sites with a consistent visual identity across every page.

Blogs and 2 portals

Content-heavy layouts where hierarchy and readability do the work.

Selected page

Orbelith landing page

Landing page for Orbelith, my own multi-brand CRM for marketing agencies. Design and front-end by me.

Hero built around one idea: run your agency, not spreadsheets
Product dashboard preview right under the first call to action
Language switch RU / RO / EN in the header
Dark theme with a single lilac accent

Open orbelith.com

07 / Print & retail

Promo flyers for a fashion store

Client work: flyers for a fashion store in two color systems, cobalt and lime, and red and black. Layout and type by me; model images generated with AI.

Fashion flyer with a woman in a cobalt blue suit and lime top, headline Wow mode, 15 percent discount — Print flyer · A-series

Fashion flyer with a woman in a red suit and red sunglasses on black, headline Flash look, up to 15 percent — Print flyer · A-series

08 / More selected work

Beyond beauty: events, sport, interiors

Self-initiated concepts for fictional brands and events. Each one is a single idea carried by type, color and one strong image, in the proportions of a real placement.

Wide banner for a bed collection: navy bed under a glowing moon, headline Rest reimagined — Wide web banner · interiors

Poster for a night circus: aerialist on a hoop in a purple theatre, headline Expect the impossible — 3:4 · event poster

Square poster for a short film night: yellow background, projector and collage of doors, headline One night, many worlds — 1:1 · Meta feed

Poster for a street basketball tournament: orange and black collage with a dunking player, headline Own the court — 4:5 · Meta feed

09 / Process

How I work

Short briefs, fast rounds, one visual system for the whole campaign.

Brand first

I start from the brand's colors, type and tone, then build every ad, banner and product page from the same set of rules.

Built in sets

One concept goes out in every size: 4:5, 1:1, 9:16 and 1.91:1, with the offer and product kept inside each platform's safe zone.

Close to the team

Three years in CRM and customer support taught me how marketing, sales and clients talk. I turn feedback into the next version quickly.

Toolkit

Midjourney backgrounds, product visuals
Adobe Photoshop retouching, cutouts
Figma layout, type, ad composition
Adobe Illustrator vectors, icons
Front-end builds
Copywriting
CRM and automation Altegio, amoCRM, Kommo

Own product and languages

I founded and develop Orbelith, a multi-brand CRM built with Next.js and Supabase, so I design interfaces as well as images.

Romanian and Russian native. English B2, written and conversational.

Let's make your next ad set.

Email: d.a.voronetchii@gmail.com
LinkedIn: linkedin.com/in/dina-andreea-voronețchii
Based in: Chișinău, Moldova · remote work only